Did anyone actually look at this email before sending?

I received spam advertising AARP recently. Yes, AARP. Oh, of course they didn’t send me spam, they hired someone who probably hired someone who contracted with an affiliate marketer to send mail.
The affiliates, while capable of bypassing spam filters, are incapable of actually sending readable mail.

Screenshot of totally incompetent spam
No one looked at the mail before they sent it
That’s actually how the message appeared in my mail client: totally unreadable images. When I looked at the raw source of the message I found pages of hashbusting text in HTML comments.
I’m not surprised. A lot of legitimate and responsible and well-known groups hire spammers. They’ll argue they prohibit spam in contracts with affiliates, but the verbiage in the contract only means anything if they choose to enforce the no-spamming clause. Many of them don’t.
This is why a lot of spam filtering companies and ISP postmasters don’t care that they’re blocking legitimate companies. Why? Because legitimate companies hire spammers to send their mail. This same email address gets spam from any number of nationally branded companies.
Hiring affiliates, or hiring marketing agencies who hire email marketing companies who hire spammers, gives a sender legal cover for spam. It may even give the company plausible deniability. But that doesn’t change the fact that those senders are supporting and encouraging spam.

Related Posts

TWSD: Using FOIA requests for email addresses

Mickey has a good summary of what’s going on in Maine where the courts forced the Department of Inland Fisheries and Wildlife to sell the email addresses of license purchasers to a commercial company.
There isn’t permission associated with this and the commercial company has no pretense that the recipients want to receive mail from them. This is a bad idea and a bad way to get email addresses and is no better than spammers scraping addresses from every website mentioning “fishing” or “hunting.”

Read More

Social network spam

I’ve been seeing more and more social network spam recently, mostly on twitter. In some ways it’s even more annoying than email spam. Here I am, happily having a conversation with a friend and then some spammer sticks their nose in and tweets “myproduct will solve your problem!”
It’s happened twice in the last week.
In most recent example, I was asking my twitter network for some advice on pasta making. I’ve made pasta a few times, but it’s never been exactly right. Not having an Italian grandmother to ask, I was looking for someone with experience in pasta making to answer a few questions. I was having an ongoing conversation with a friend who was helping me troubleshoot my problems. He gave me his recipe to try to see if that would work better.  I thanked him profusely and replied that I would give it a try but probably not tomorrow because it was accounting day and those tend to run late. Someone replied to that tweet suggesting I try some random accounting software to make my accounting easier.
Just… No.
Interjecting product ads in a conversation may be the “acceptable” and “best practice” way to market through social networking. But, I can promise that you’re no better the guy who interrupts conversations at parties so he can hand out business cards for his affiliate program selling herbal male enhancement drugs.
Don’t be That Guy.
Update: Today’s twitter spam was from one of the email accreditation services attempting to sell me their email delivery services.

Read More

The psychic and the not-really-opt-in

I’ve been getting a continual stream of spam from a psychic. I blogged about it a few months ago, and even had a call with the psychic’s ESP. None of that seemed to matter. Every few days I’d get another ad for psychic candles, or recording services or whatever. It wasn’t mail I could easily filter, and every time I’d get it I’d growl and dump it in my junk folder.
Yesterday, I received another mail from her. The subject line is “list opt-in verification.” Really? Could she really be actually confirming her list? Actually asking if I want to continue receiving mail?

Read More