Did anyone actually look at this email before sending?

I received spam advertising AARP recently. Yes, AARP. Oh, of course they didn’t send me spam, they hired someone who probably hired someone who contracted with an affiliate marketer to send mail.
The affiliates, while capable of bypassing spam filters, are incapable of actually sending readable mail.

Screenshot of totally incompetent spam
No one looked at the mail before they sent it
That’s actually how the message appeared in my mail client: totally unreadable images. When I looked at the raw source of the message I found pages of hashbusting text in HTML comments.
I’m not surprised. A lot of legitimate and responsible and well-known groups hire spammers. They’ll argue they prohibit spam in contracts with affiliates, but the verbiage in the contract only means anything if they choose to enforce the no-spamming clause. Many of them don’t.
This is why a lot of spam filtering companies and ISP postmasters don’t care that they’re blocking legitimate companies. Why? Because legitimate companies hire spammers to send their mail. This same email address gets spam from any number of nationally branded companies.
Hiring affiliates, or hiring marketing agencies who hire email marketing companies who hire spammers, gives a sender legal cover for spam. It may even give the company plausible deniability. But that doesn’t change the fact that those senders are supporting and encouraging spam.

More on opt-out for B2B marketing
Spam from mainstream companies

Related Posts

Important notification spammers break the law

I’m currently being inundated at multiple address with spam advertising spamming services. Most of these notices have the subject line: IMPORTANT NOTIFICATION. The text includes:

Read More

You want to sell me a list?

Over the years, some of my clients have found it expedient to give me email addresses at their domains. These addresses forward mail addressed to laura@clientsite to my own mailbox. Generally these are so I can be added to internal mailing lists and have access to their internal tools.
It’s often amusing to see the spam that comes through to those addresses. Over the last few weeks I’ve received multiple spams advertising an email appending service.
Let the irony sink in. An email appending service is sending me an email at a client company offering the client company the opportunity to append email addresses. “See how accurate our appending is!”
How accurate can a service be if they can’t even target their own spam correctly?
In addition to the appalling targeting they’re also violating CAN SPAM (no physical postal address), their website is a collection of broken links and they don’t provide any company name or information in the email or on the website.
To top it all off, the mail says, “if you’re not the right person to act on this mail, please forward this to the right person.” Followed by a standard legal disclaimer that says, “The information contained in this e-mail message and any attachments is confidential information intended only for the use of individuals or entities named above. If the reader of this message is not the intended recipient you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by e-mail at the originating address.”
I wonder if blogging about the utter email incompetence about mail from David Williams, Business Development (phone number: 800-961-5127) violates the confidentiality clause?

Read More

I don't have a "this is spam" button

Here at Word to the Wise we have some unique requirements for mail. For instance, I need to be able to receive examples of emails that are being blocked elsewhere in order to do my job. This means not only do we not outsource mail to someone else, we also run limited spam filtering on the server side. It does mean I have to wade through a bit more spam than others do, but that’s generally not a problem. My client side filters do a decent job at keeping most of the crud out of my mailboxes.
My work account gets very little spam in the folder I use as my inbox. I’m not even sure exactly why this is, but it’s true. One of the exceptions is a psychic (no, really) who has a copy of one of my work email addresses and she regularly spams me offering her spiritual guidance and the opportunity to buy her stuff in order to make peace within my world.  I’ve received these before, usually I just delete them and move on.
Occasionally, though, I long for the ease of a “this is spam” button. Just to be able to hit a single button, no work, no effort and know that I have registered my frustration with a spammer. Today was one of those days. I really don’t want this psychic spam in my mailbox. It seems reasonably professionally done, though, so I check the headers to see if it’s being send from any ESP I know and if it’s worth my time to send in a “hey, didn’t sign up for this, and no, I didn’t forget, either” email.
I visited the website belonging to the domain sending the mail.

Read More