But only the opinion of the recipient counts. So says a blog post on All Spammed Up. I’m sorry, but you don’t get to decide that. And by “you” I mean businesses. Businesses and their marketing departments who look at email as a fast, convenient way to reach a lot of people with their very important messages. Now for the purposes of this discussion I’ll make some definitions clear. I’m not talking...
I get a lot of calls from clients who can’t understand why they have spamtraps on their lists. Most of them tell me that they never purchase or rent lists, and they only mail to people who sign up on their website. I believe them, but not all of the data that people input into webforms is correct. While I don’t have any actual numbers for how many people lie in forms, there was a...
Number six of seven in our occasional series on why ESPs need, or don’t need, lots of IP addresses to send mail properly. I need multiple IP addresses in different locations to provide redundancy against network outages Why this is right If all your traffic goes out via a single ISP and your connection to that ISP is eaten by a backhoe you’re not going to be sending any email until...
I’ve been getting a continual stream of spam from a psychic. I blogged about it a few months ago, and even had a call with the psychic’s ESP. None of that seemed to matter. Every few days I’d get another ad for psychic candles, or recording services or whatever. It wasn’t mail I could easily filter, and every time I’d get it I’d growl and dump it in my junk...
How many email marketers hand over email addresses whenever asked? Are those of us in the email field more or less likely than the average consumer to sign up for something? I sign up for a lot of mail, but there are different categories of that mail. Mail I actually want from a company. Usually these are local companies where I visit their brick and mortar or an online only company that I...
Harvard Business Review posted a blog earlier this week suggesting that all businesses should treat email marketing as an opt-out process. Unfortunately, the post seemed to me to conflate and confuse a number of things. She mixes in potential customers providing business cards to an exhibitor at a trade show with current customers that are using a product. She promotes businesses using opt-out as...
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