BLOG

Appendleads is not unusual

I called out David Williams from appendleads.com yesterday for his spam. Sure he’s a spammer, his database is full of garbage information and his email violates CAN SPAM but he’s not that unusual in the realm of list sellers. He is very typical of the people I see offering lists for sale.
List sellers are the internet version of used car salesmen. Everyone knows they are slimy sales guys who will do anything to close the sale. They don’t have a real web presence, just visit appendleads.com and see what I mean.
And yet, people still buy lists from them! I have no doubt that my spammer friend has a nice little business selling email addresses. He sends out spam, he gets a few responses, makes a tidy profit and then sends out another spam, hooks a few more people and makes more money.
OK, so not all list sellers are like appendleads. Some of them go so far to build a website. But at the core they’re the same. They are selling data that isn’t clean, it’s not opt-in, it’s not been verified.
This is why so many of us harp on not buying lists. The sales guys talk a great game, but they aren’t selling what purchasers think they’re getting. They also don’t care. They have no incentive to clean up their data. They have no incentive to accurately represent what they’re selling. All of the risk is on the person that sends the email. Once they have their money, the buyer is on their own.
Can you ever successfully purchase a list? I’m sure some senders have. But that experience is closer to winning more than a thousand dollars in the lottery than an actual good business decision.

4 comments

  1. Michael Fetter says

    I agree with your sentiment, but I am curious why you think David is a spammer?

    1. laura says

      Because he spammed me. Twice. I’ve *never* signed up for any mail using that email address. That address has been pointing at me for about 8 or 9 years now, basically since that company was founded. David is sending out unsolicited bulk email, therefore he’s spamming.

  2. Kris says

    You’ve done used car salesmen a real disservice by comparing them to these guys.

  3. Al says

    Michael is spamming an address on our network; I keep meaning to give him a call.

Comment:

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recent Comments

Archives