I’m hearing from multiple sources that they’ve been having problems getting mail delivered to optonline.net, optonline.com and optimum.net all day. This appears to be affecting senders across the board, from ISPs to ESPs.
It looks like something is not working right over there, and hammering retries doesn’t seem to be helping. The best recommendation is for senders to back off overnight and test some sends tomorrow.
Over the last few weeks I’ve had a series of posts on the blog from various authors who are active in the email space.
I posted A very young industry commenting on the lack of experience among email marketers. I think that some of the conflict between ISPs and ESPs and receivers and marketers can be traced back to this lack of longevity and experience. Often there is only a single delivery expert at a company. These people often have delivery responsibilities dropped on them without any real training or warning. They have to rely on outside resources to figure out how to do their job and often that means leaning on ISPs for training.
JD Falk described how many at ISPs feel about this in his post With great wisdom…
Someone asked yesterday
What business advantage is there to an ISP in offering a feedback loop? I’ve never really seen one.
Read More
Now that we’re deep in the middle of the Christmas shopping season, I’m seeing more and more complaints about delays at ISPs. Mickey talked about everything the ISPs have to consider when making hardware and buildout decisions in his post The hard truth about email on Spamtacular. When, like on cyber Monday, there’s a sharp increase in the volume of email, sometimes ISPs don’t have the capacity to accept all the email that is thrown at them.
Read More