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Gmail offering unsubscribe option

This morning Lifehacker reported that Gmail was offering an option to unsubscribe from some legitimate email lists.
Gmail’s help pages say:

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Confirming spam reports

Someone floated the idea of having ISPs confirm that a user really wants to report a mail as spam every time they do so. The original poster was asking for comments and what we thought of such an idea.

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Analysing lead-gen spam

Yesterday I showed how major companies hire hard core spammers.
Today I’m going to show you some of the technical details as to how I found that data. This is a fairly quick and shallow analysis, the sort of thing I’d typically do for a client to help them decide whether the case was worth pursuing before expending too much money and time on investigation and legal paperwork. I’ve also done it using standard command line tools that are available on pretty much any unix command line (and windows, with a little effort).
There are several questions to answer about the email in question.

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