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Know your target audience…

… and the device they’re probably going to read your email on.
@lauter from MailChimp points and laughs at an advertising email from Blackberry-the-company that’s completely unreadable when read on Blackberry-the-device.
Blackberry Oops
That’s really bad marketing on a bunch of different levels.

1 comment

  1. Alex Williams says

    Hey, at least the link to the Blackberry version was above the fold 🙂

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