Monthly Archives: October 2010

Don’t be Amelia

I have an adorable cat that I ‘taught’ that I would pet her if she tapped me on the arm or shoulder with her paw. It was cute for a while, but then she got more and more demanding. Eventually, she was clawing at my clothes and skin to get attention and petting. It’s gotten […]

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More information on arrests

Terry Zink has a more detailed post on some of the spammer arrests and takedowns that have happened recently. In addition to the events I mentioned yesterday, authorities arrested an Armenian man suspected of running the Bredolab botnet. Unfortunately, the arrest has not stopped the spam with the malware payload. These are issues that many […]

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The dark side of email marketing

Everyone I talk to when dealing with issues inevitably has to tell me they are legitimate email marketers. They’re not spammers, they’re just business people. I often find it difficult to fathom why they need to tell me this. It’s not like email marketers are criminals or anything. Two recent stories reminded me how evil […]


Content based filters

Content based filters are incredibly complex and entire books could be written about how they work and what they look at. Of course, by the time the book was written it would be entirely obsolete. Because of their complexity, though, I am always looking for new ways to explain them to folks. Content based filters […]

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Ah, Spammers.

The too many. The stupid. The spammers. The blog spammers are still actively attempting to get their claws into my blog. Today the comments included: marketing is my specialty becuse i like to promote new products”‘: lead generation is the key to becoming a very successful internet marketer,~~ The only sensible thing to do is […]


Broken Policies

As an email policy wonk, I think a lot about how specific policy implementations can go wrong. Sure, every policy can go wrong, or not fit a common case. A lot of people only write polices that address common cases and don’t worry about the rarer cases. The problem is there are some rare cases […]

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Clicktracking 2: Electric Boogaloo

A week or so back I talked about clicktracking links, and how to put them together to avoid abuse and blocking issues. Since then I’ve come across another issue with click tracking links that’s not terribly obvious, and that you’re not that likely to come across, but if you do get hit by it could […]

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Would you buy a used car from that guy?

There are dozens of people and companies standing up and offering suggestions on best practices in email marketing. Unfortunately, many of those companies don’t actually practice what they preach in managing their own email accounts. I got email today to an old work email address of mine from Strongmail. To be fair it was a […]


Spam is not a marketing strategy

Unfortunately, this fact doesn’t stop anyone from spamming as part of their marketing outreach. And it’s not just email spam. I get quite a bit of blog spam, most of which is caught by Akismet. Occasionally, though, there’s spam which isn’t caught by the filter and ends up coming to me for approval. Many of […]

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Email as social media

Rachel Luxemburg, a good friend of mine who runs the Community team over at Adobe, tweeted a link to Successful Social Media is More Than A Campaign. I was reading that article and realized quite how much of it applies to email. In fact, a couple of Amber’s specific recommendations are directly relevant to email. […]

  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment

  • iCloud Service Disruption

    40% of iCloud users were affected this morning during a service disruption between 2:15AM and 9:30AM. Apple System StatusNo Comments