TWSD: SEO Spamming

It’s no secret that I get a lot of spam. It’s no secret that some catches my eye enough to actually write about it here. Today’s spam is an email that actually made me laugh, though. Somewhere, some gardening site paid a lot of money for search engine optimization and got ripped off.
We own the site samspade.org. It’s down now, victim of a major hardware crash, but this was a site with a number of tools for tracking spammers. This morning, I got email about SamSpade.

My name is Tina from <some random gardening site>.
I am the SEO and marketing manager over here.
As you probably know, having backlinks from related sites helps increase your rankings in Google.
Well, I was just doing a search on Google.com for “Samspade” and your site popped up! This is you, right?

Home


Well, check it out…
Since we both target a similar audience, Google will give us BOTH extra love if we each place a simple link to one another.
Not a lot of work and plenty of benefit to both of us.
I know you probably get requests like this all the time, I know I sure do. So, to stand out, I went above and beyond by setting up a customized page telling my site visitors about your great site! 🙂

Poor Tina. Her SEO optimization software mistakenly keyed off of the “spade” in our domain name and decided that we sold weeding tools. Not so much. Of course, the company that “Tina” bought her software from is well versed in spamming, both SEO and email. The domains are all obfuscated behind whois protection. The domain the mail came from doesn’t exist. They’re using gmail as a contact address. They’re hosted on LiquidWeb.
Maybe it’s not poor Tina after all. Maybe this isn’t just some poor person trying to get a leg up. Maybe it really is just a major spammer looking to spam their new website. Poorly. And with no finesse.

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When we talk about sender behaviour we’ll often dive headfirst into the technical details of how that’s monitored and tracked – history of mail from the same IP address, SPF records, good reverse DNS, send rates and ramping, polite SMTP level behaviour, DKIM and domain-based reputation and so on. If all of those are OK and the mail still doesn’t get delivered then you might throw up your hands, fall back on “it’s content-based filtering” and not leave it at that.
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You want your mail to look just like wanted mail from reputable, competent senders and to look different to unwanted mail, viruses, phishing emails, botnet spoor and so on. And not just to mechanical spam filters – if a postmaster looks at your email, you want it to look clean, honest and competently put together to them too.
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