Office cat says
All work and no cat petting makes for a very cranky, and in the way, cat.

All work and no cat petting makes for a very cranky, and in the way, cat.

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
A little over a year ago the SORBS blacklist was purchased by GFI Software. I had fairly high hopes that it would improve significantly, start behaving with some level of professionalism and competence and become a useful data source, in much the same way that the SpamCop blacklist turned into an accurate, professionally run source of data after they transitioned from being a volunteer run blacklist to a service of IronPort.
GFI’s statement a year ago was:
ReturnPath announced today that images and links from Return Path Certified senders are turned on by default in the Yahoo mail interface. This affects many of the other domains using Yahoo for mail hosting including Bellsouth, SBC, Rogers, BT Internet and Rocketmail.
Overall, I think this is something that Return Path can be proud of. Yahoo fiercely protects their users’ inboxes. They have even gone so far as to cancel contracts with certification companies when the level of certified clients was not to their standards. I have no doubt that this decision was made by looking at the quality of customers that Return Path are certifying and deciding that the certification is a meaningful and useful measure of the mail.
This speaks to the time and effort Return Path commits to both the initial certification process and the ongoing monitoring and compliance processes.
Delivery Monitor by Aweber is one of the inbox monitoring services available for senders. Aweber has been in the process of winding down Delivery Monitor for the last few months and they will be turning the service off completely tomorrow.
A lot of folks have asked me about replacements for Delivery Monitor. There are, of course, Return Path and Pivotal Veracity, but many of the smaller mailers I talk to can’t justify the expenditure for either service.
Enter Green Arrow Monitor, a service provided by Green Arrow. This is a new seed list service aimed at marketers that need some delivery monitoring at commercial US ISPs. They’re reaching for the middle of the market. As a bonus, they’re offering special pricing for former Delivery Monitor customers.
While they don’t offer all the bells and whistles of other seedbox services, for the small to mid-size company that wants to know what their delivery is like at the major commercial ISPs this is a worthwhile service to investigate.
Full disclosure – I worked with GreenArrow to look at what parts of the market were being missed by other monitoring services and provide delivery consulting for some of their customers.