As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things.
Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and information they send. With the advent of the holiday cooking season, though, they’ve massively increased their volume. 21 emails in September, 25 emails in October and 37 emails in the month of November.
I received two emails today and decided that the ever increasing volume was not a good fit for what I wanted. I decided, somewhat sadly, to go ahead and unsubscribe from their list. Maybe I’d remember to resub after Jan 1, as I actually like their mail.
I clicked “unsub” and was immediately taken to their preference page. And oh boy was I pleased! They offered multiple options for lowering the volume of mail they were sending in a very simple to navigate page.
And, yes, I did actually choose the twice a week option. Because I do like their mail, just not multiple times a day.
Thanks, Sur La Table, for caring enough about engagement and relevancy to let me have some say in the volume of mail you send me.