Deliverability.com has a blog post from Naeem Kayani at Adknowledge about the recent Yahoo changes. They point to the reputation of the From: address as a factor. I’m not sure anyone knows what exactly Yahoo is doing, but the suggestions from Naeem are good ones.
Late last month, Yahoo filed a motion to dismiss in the Holomaxx v. Yahoo case. There’s nothing that unexpected in the filing. The lawyers set the tone of the entire document with their very first paragraph.
Read MoreYahoo announced today that they would be decommissioning the Goodmail specific MX machines as of March 24. Goodmail customers should talk to Goodmail about necessary transition issues. On Yahoo’s end, my understanding is that they are working to make the transition as painless as possible for the customers of Goodmail.
This seems to be the final nail in the coffin for Goodmail at Yahoo.
I’ll have more next week on how senders can cope with the loss of Goodmail certification.
There’s been an interesting discussion in the comments from yesterday’s post about temp failing. My position is that email is not a 100% reliable medium for transmitting time sensitive information.
Two things happened today to reinforce that.