Fines for not honoring unsubscribes
Virgin Blue has been fined $110,000 by the Australian government for not honoring unsubscribes.
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About that spam suit
- laura
- May 17, 2010
John Levine has a longer blog post about the Smith vs. Comcast suit. Be sure to read the comment from Terry Zink about the MS related claims.
Read MoreCAN SPAM compliance information in images
- laura
- Jul 10, 2009
A fellow delivery specialist sent me a question this morning.
Read MoreMore on opt-out for B2B marketing
- laura
- Apr 12, 2010
There is still a bit of discussion going on around the HBR article on how B2B mail should be opt-out not opt in on various delivery blogs. Over on the Blue Sky Factory blog new daddy (congratulations!) DJ writes a post about why he thinks opt-out in any context is a poor marketing decision.
One of his commenters follows up with a long comment about how recipients shouldn’t get angry when they get unsolicited email from a company they have interacted with.