Still more spam stats
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.
Sending frequency is an important part of any email campaign. Too little mail and recipients forget about the mail and don’t open it when it does arrive. Too much mail and folks start complaining, like John Cole over at Balloon Juice.
Read MoreKen has an article up today about the ongoing attacks against ESPs and email marketers. In it he says:
Read MoreChad White wrote an article for MediaPost about best practices which parallels a lot of thinking I’ve been doing about how the email marketing industry treats best practices.
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