Goodmail shutting down

News snapshot

• laura
• Oct 16, 2008

• Industry

• The judge in e360 v. Spamhaus has denied Spamhaus’ motion for dismissal. However, the judge also ordered that the 16 new witnesses be stricken and capped damages at the original $11.7M. Mickey has the order.
• Tuesday the FTC announced it had shut down a major spamming operation. I am not sure the results are visible yet, yesterday there were 2041 spams in one of my mailboxes yesterday versus 2635 a week ago.
• The FBI announced today it had infiltrated and shut down a international carding ring. While not directly spam related the phishers and carders work together and some of them use spam.
• Rumor has it that many mailers are seeing problems delivering to AOL the last few days. It seems that AOL is making adjustments to their filtering system. As when any ISP changes filter rules and weights, some of the people just skirting by see delivery problems. What people are hearing is that if they are seeing delivery problems at AOL they need to improve their reputation.
• Last week Yahoo had another online workshop with the mail folks. They have published a transcript of the talk. I was at the talk and there were only a couple spam related questions.

donhburger: Why does Yahoo sell our email addresses to spammers?
YMailRyan: We absolutely don’t sell your addresses to spammers. No IFs, ANDs, or BUTs about it.
imintrouble: My mom keeps emailing em but I never get it and usually it ends up in my spam box. Why? How do I make this stop? She’s getting pissed that I’m not replying.
YMailTeam: Oh no! Be sure your Mom is on your contact list– this should help keep mom out of spam box and put her back into your inbox.
buergej: Just why do I keep receiving the same kind of spam from a series of what appear to be women day after day after day?
YMailCarl: Spam is, unfortunately a constant problem for anyone using email. The reason you are receiving these emails is because spammers have somehow gotten a hold of your email address and are mailing you their lovely messages. There are several things you can do to assist with this. First, continue to report these messages as “Spam” by clicking the button at the top of the email labled “Spam”. Note that you don’t need to actually look at the message to do this. When you report items as spam it lets Yahoo! know that messages originating from that person are likely spam. This not only helps you, but helps other Yahoo! users as well.
YMailCarl: Second, if the emails are from similar names, you can set up filters in your email account to block those names and send them to your trash or spam folder.
YMailCarl: Obviously these messages you are receiving are not from women trying to sell you products personally – the messages are typically generated by a script which will try to forge or “spoof” the originating address.
YMailCarl: We agree that Spam is a serious issue and have many resources dedicated to fighting this problem.
YMailCarl: You can find some additional information about fighting spam here: http://help.yahoo.com/l/us/yahoo/mail/original/abuse/index.html
donhburger: Why when I mark Emails as Spam do I continue to get emils from the same persons?
YMailMaryn: When you mark a message as “spam” from within your Inbox that moves the message to your Spam Folder. And all subsequent messages that are sent from that particular sender will not be delivered to your Inbox, but will be delivered to your Spam Folder.

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Interview with Matt Blumberg

• laura
• Aug 26, 2008

• Industry

Mark Brownlow posted an interview with Matt Blumberg, CEO of ReturnPath, about the merger with Habeas. It is well worth a read.
I have not yet commented on the merger and how this is going to affect the delivery industry because I am not sure how it will. Some of the effect is dependent on what ReturnPath does with the two companies and how their policies change. Here at Word to the Wise, we have known the folks at both companies for a very long time.
One thing that strikes me about this merger is that it means there are few direct competitors left in the delivery market. Everyone currently in the whitelist / delivery certification market seems to have a slightly different target audience and slightly different business model.
ReturnPath has SenderScore Certified and the Safelist. To get on these lists senders must meet criteria that, while filtered through ReturnPath, are set by the ISPs. Many senders find that they can get consistently high inbox delivery just by meeting the ISP standards, even if they are not SenderScore Certified or on the Safelist. However, certification does provide senders with an assurance that they are meeting standards.
Goodmail has their CertifiedEmail product. While certified senders must also meet criteria, they are also paying ISPs for delivery. I have always seen the Goodmail product as more focused on and more valuable for transactional senders rather than other senders. This slightly overlaps with ReturnPath’s target market, but the senders in this market do have different needs pressures.
ISIPP has their SuretyMail product. This provides a framework for senders to make statements about the email they send in a way that receivers can reliably query. This is a slightly different approach, in that ISIPP does not classify mail for their customers, but allows customers to self-classify. The benefit of ISIPP is that the ISIPP framework is trusted by their receiver-users and can push back on ISIPP if customers incorrectly self-classify.
Different markets, different business models, different approaches.

Yahoo stops offering preferred delivery to Goodmail certified email

• laura
• Feb 5, 2010

• Industry

A week ago, Goodmail notified customers about upcoming changes to the Goodmail Certification program. They wanted customers to be aware that Yahoo was going to stop offering Goodmail certified email priority delivery and guaranteed inbox placement as of February first. I’ve talked with a number of people in the industry, including representatives of Goodmail and Yahoo about this change.
Yahoo was the first to respond to my request for a comment, and offered the following statements. The decision was made at some of the higher levels of management and my contact did not participate. I was told that Yahoo was looking to have more control over their incoming mail stream. They did not want to be contractually obligated to deliver email. The Yahoo rep also told me that Goodmail was in no way responsible for the Yahoo connectivity problems over the last couple weeks.
I also spoke with Goodmail. They also stated that Goodmail was in no way responsible for the Yahoo MTA problems. They are continuing to negotiate with Yahoo and are hoping to have full functionality to Goodmail certified email at Yahoo in the future. Also, Goodmail certified email may continue to see good delivery at Yahoo, but the certification symbol will not be displayed to Yahoo users.
I do believe Goodmail is continuing to negotiate with Yahoo, but I don’t expect to see any reversal of the decision any time soon. There are a number of underlying problems here, but reading between the lines it seems that Goodmail is certifying companies that send mail Yahoo users don’t want.
Last summer a number of people in the industry told me that Yahoo had a meeting with Goodmail and told Goodmail that the quality of the mail that they certified was not up to Yahoo’s standards. At that point, Goodmail dropped a number of clients and stopped taking on new clients. One colleague believed he had a slam-dunk application that would take days to approve. Instead he chased Goodmail sales reps for weeks looking for confirmation that his employer would be accepted. Eventually, he did receive a response: his employer was not accepted and there would be a full revamping of the qualifications for the certification program.
It seems, though, that any changes implemented by Goodmail over the summer did not improve the mail stream enough for Yahoo to continue outsourcing delivery decisions to Goodmail.
Quite frankly, I am unsurprised by this. My impression of Goodmail has always been they never really understood the role of a certifying agency. For any certifying agency to be successful, they must continually monitor certified customers and enforce standards. Goodmail’s initial certification process was fine, but they never seemed to follow through on the monitoring and enforcement. I remember sitting at lunch with one of their founders a few years ago and repeatedly asking the same questions: How are you going to police your customers? What are you going to do when bad mailers come to you? How are you going to enforce your standards? The answers I received were vague and left me with the opinion that they didn’t really understand what spammers would do, or pay, to get guaranteed inbox placement. I never felt they recognized the work involved in enforcing the high standards needed to keep their ISP partners happy with their service.
What distinguishes Goodmail from other certification services is that Goodmail doesn’t make recommendations to recipient ISPs. Instead, Goodmail partner ISPs are contractually required to accept Goodmail certified email and deliver that to the ISP. In this case, it appears the certified mail did not meet Yahoo’s standards, and Yahoo ended the contract. I don’t expect Yahoo to change their stance until Goodmail can convince Yahoo that Goodmail will treat Yahoo users email stream exactly the same as Yahoo does.