Security framework document published

The Online Trust Alliance has published a security framework for ESPs.
Overall, I think it’s a useful starting point. I don’t agree with all of their suggestions. Some of them are expensive and provide little increase in security. While others decrease security, like the suggestion to force regular password changes.
I think the most important part of the document is the question section. The key to effective security measures is understanding threats. Answering the self assessment questions and thinking about internal processes will help identify potential threats and their vectors.
The document is not a panacea, and even companies that implement all of their recommendations will still be open to attacks from other avenues. But it certainly is a very good way to open the security discussion.