Email marketing firm smacked by the SEC

laura
May 12, 2011
Industry

Yes, the SEC. Really.
Apparently the email marketing firm mUrgent, which provides services to the restaurant and hospitality industry also had a side business. According to the complaint filed by the SEC last month, they had an entire boiler room set up to sell shares for their non-existent IPO.
I’d never heard of this firm before, so I did a little digging. First step, check out their website.

Screen Shot of the mUrgent Website — mUrgent website

Overall, it looks like a fairly standard email marketing website. Pretty splash page, appropriate links, it even shares the names of the management team. So what is this with the SEC filing a complaint against the company? I kept doing some digging, and discovered that the principals behind mUrgent have a rather storied past.
In 2000, they were cited for violating securities laws in the State of Wisconsin. This also points out they were cited in 1996 and 1999 in Kansas and Pennsylvania respectively.
An ex-employee outed them on Scamchecker.
And they have their own page on entrepreneurs.about.com discussing how they’re an example of what not to do.
They are not the only email marketers out there that have been involved in scams, only the latest ones. But still, if you’d asked me to look a their email services page I would not have picked out that they were any different from any of the other hundreds of email marketing companies out there.

ESPs leaking email addresses

laura
Jan 26, 2010

Industry

Two of my tagged email addresses started getting identical pharma spam over the weekend. It is annoying me because I am now getting spam in a mailbox that was previously spam free. The spam is overwhelming the real traffic and I am having to make some decisions about what to do with the email addresses and their associated accounts with the companies I gave them to.
One thing I did notice, though, is that both companies use iContact as their ESP. A cursory check of my other mailboxes shows that none of my other tagged addresses are mailed through iContact. I don’t think it’s very likely that these two individual, unrelated companies made deals with the same spammers to sell address lists at the same time. It’s much more likely that there was a compromise somewhere and address lists were stolen.
Edit: Checked my other account and, likewise, I’m getting the same spam to a 3rd address serviced by iContact. I’ve sent mail to all 3 companies involved and we’ll see how they react.
And, as I was thinking about this, iContact just laid off a bunch of staff about the same time they announced their partnership with Goodmail. Based on past history with companies in this situation, it seems possible this is a disgruntled former employee. I’ve also seen reports from other people noticing spam to addresses given to iContact customers.