Bit.ly gets you Blocked

URL shorteners, like bit.ly, moby.to and tinyurl.com, do three things:

  1. Make a URL shorter
  2. Track clicks on the URL
  3. Hide the destination URL

Making URLs shorter was their original role, and it’s why they’re so common in media where the raw URL is visible to the recipient – instant messaging, twitter and other microblogs, and in plain text email where the “real” URL won’t fit on a single line.
From the moment they were invented they’ve been used to trick people to click on links to pages they’d rather not visit, from musical classics to less tasteful content. And, in just the same way, spammers quickly found that they were a good way to avoid content-based filters or to hide a suspicious looking target URL.
Inevitably, URL shorteners that are persistently abused by spammers (especially those where that’s done with the support of the URL shortener operator) start to be seen as a sign of spam, and email that uses them will be treated with suspicion by content-based spam filters and often sent to the spam folder.
bit.ly is probably the highest profile URL shortener, so it’s the one you’ll most likely see people trying to use in email. What effects does that have?

Now being “totally owned” by the Canadian Pharmacy gang, thousands of URLs being spammed with very slow takedowns. Not good.SpamHaus on bit.ly

bit.ly have been on SpamHaus’s radar for quite a while. They’re listed on the SBL multiple times. They’re listed in the DBL – SpamHaus’s newish domain based blacklist, intended for content-based filtering of email. All this means that emails that contain bit.ly URLs are increasingly likely to have serious delivery problems.
This isn’t unique to bit.ly: many other URL shorteners have similar problems – j.mp, su.pr, and others. Nor is it unique to SpamHaus: many other spam filters, public and private, are starting to treat common URL shorteners with suspicion.
Naive use of URL shorteners in your email will send it to the spam folder.
More about why you shouldn’t do that – and what you can do instead – tomorrow.

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Marketing to businesses

“If you do stupid things, you’re going to get blocked,” says Jigsaw CEO Jim Fowler in an interview with Ken Magill earlier this week.
Jigsaw is a company that rewards members to input their valuable business contacts. Once the addresses are input into Jigsaw, they are sold to anyone who wants them. Jigsaw gets the money, the people providing information get… something, the people who provided business cards to Jigsaw members get spammed and the people who downloaded the lists get to deal with a delivery mess. Sounds like a lose for everyone but Jigsaw.
Except that now Jigsaw is listed on the SBL for spam support services. Well, that’s going to cause some business challenges, particularly given how many companies use the SBL as part of their filtering scheme.
It’s hard to think of a situation where I would appreciate someone I gave a business card to providing my information to a site that then turns around and lets anyone download it to send email to. I know, I know, there are a million companies out there I’ve never heard of that have The Product that will Solve All my Problems. But, really, I don’t want them in my work mailbox. The address I give out on my business cards is, for, y’know, people to contact me about what I’m selling or to contact me about things they’ve already purchased from me. That address is not for people to market to. I have other addresses for vendors, and even potential vendors, to contact me.
Jigsaw clearly facilitates spam to businesses by collecting email addresses and then selling them on. This is a drain on small businesses who now have inboxes full of valuable offers to wade through. Perhaps their stint on the SBL will make them reconsider their spam support services.
HT: Al

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Amendment is futile, part 2

When Yahoo filed for dismissal of the Holomaxx complaint, they ended the motion with “Amendment would be futile in this case.” The judge granted Yahoo’s motion but did grant Holomaxx leave to amend. Holomaxx filed an amended complaint earlier this month.
The judge referenced a couple specific deficiencies of Holomaxx’s claims in his dismissal.

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New blocklisting process

There is a new type of blocking designed to interrupt the ability of users to click and visit phishing sites.
DNS Response Policy Zones allows companies running recursive resolvers to create a zone that will not resolve specific domains. This is a second layer of filtering, if a spammer manages to get an email with a malicious link into the inbox then the ISP can still protect the user from becoming a victim from the scam. For more detailed information about RPZ, check out the helpful slides published by ISC.
Two blocklists announced this morning that they were publishing lists in RPZ format so ISPs can import the data into their DNS recursive resolver. SURBL is currently offering their list as RPZ. Spamhaus is currently running a beta for the DBL in a RPZ format. If you’re a current DBL user, talk to Spamhaus about checking out their new format.
 
 
 

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