ArchiveJuly 2011

Have you audited your program lately?

A few months ago, I got spammed by a major brand. I know their ESP takes abuse seriously, so I sent a note into their abuse desk. It bounced with a 550 user unknown. I sent another note into a different abuse address, it bounced. I sent mail into their corporate HQ, it disappeared into a black hole. I eventually connected with their delivery person and he’d not seen hide nor hair of any...

Email Change of Address

How many readers have ever submitted an email change of address form? How many readers even know where to go to submit an email change of address form? And I’m not talking about going to a particular retailer and saying “change my email address” I’m talking about using one of the companies that offer email change of address as a service. Where do they get their names and...

No one harvests email addresses any more

There are a lot of people who assert that “no one” actually scrapes websites for email addresses any longer. My experience indicates this isn’t exactly true. We have a rotating set of email addresses on our contact page. Every day we push out a new email address. Every day we expire addresses that were pushed out 7 days ago. I can say, with 100% certainty, that there are people...

Social marketing

I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social marketing? Announcing specials “from now ’till close, come...

Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place. There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though. Pummeling...

Gmail and the via

I was hoping to have a detailed post up today about the conditions where gmail presents the user with a “via” but time seems to have gotten away from me. But I can give you the conclusions. A via is presented to the user when you have a DKIM pass and the domain in the d= does not match the domain in the visible from address. In this case the interface shows via the d= domain. A via is...

Authentication Cheat Sheet

There are a several approaches to authenticating email, and the different authentication methods have a lot of different settings to choose from (sometimes because they’re useful, other times just because they were designed by committee). It’s nice that they have that flexibility for the complex situations that might benefit from them, but almost all the time you just want to choose a...

Are you sure? Part 2

There was a bit of discussion about yesterday’s blog post over on my G+ circles. One person was telling me that “did you forget you opted-in?” was a perfectly valid question. He also commented he’s had the same address for 20 years and that he does, sometimes forget he opted in to mail years ago. As an anti-spammer with the idea that it’s all about consent, I can see...

Charter hard bounces valid addresses

Last week Charter had a technical problem that caused them to respond with “user unknown” to email sent to valid users.
I recommend re-activating any address to Charter that was disabled July 14 or 15.

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