BLOG

Monthly Archives: July 2011

Return Path speaks about Gmail

Melinda Plemel has a post on the Return Path blog discussing delivery to Gmail.

No Comments

Have you audited your program lately?

A few months ago, I got spammed by a major brand. I know their ESP takes abuse seriously, so I sent a note into their abuse desk. It bounced with a 550 user unknown. I sent another note into a different abuse address, it bounced. I sent mail into their corporate HQ, it disappeared into […]

1 Comment

Email Change of Address

How many readers have ever submitted an email change of address form? How many readers even know where to go to submit an email change of address form? And I’m not talking about going to a particular retailer and saying “change my email address” I’m talking about using one of the companies that offer email […]

3 Comments

No one harvests email addresses any more

There are a lot of people who assert that “no one” actually scrapes websites for email addresses any longer. My experience indicates this isn’t exactly true. We have a rotating set of email addresses on our contact page. Every day we push out a new email address. Every day we expire addresses that were pushed […]

No Comments

Social marketing

I don’t follow many brands on twitter or facebook. Those that I do are local businesses we actually shop at. It’s been interesting watching these local groups use the social networks to market. One is The Milk Pail Market in Mountain View. They have a reasonably active Facebook page. How have they been using social […]

2 Comments

Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place. There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their […]

4 Comments

Gmail and the via

I was hoping to have a detailed post up today about the conditions where gmail presents the user with a “via” but time seems to have gotten away from me. But I can give you the conclusions. A via is presented to the user when you have a DKIM pass and the domain in the […]

9 Comments

Authentication Cheat Sheet

There are a several approaches to authenticating email, and the different authentication methods have a lot of different settings to choose from (sometimes because they’re useful, other times just because they were designed by committee). It’s nice that they have that flexibility for the complex situations that might benefit from them, but almost all the […]

8 Comments

Are you sure? Part 2

There was a bit of discussion about yesterday’s blog post over on my G+ circles. One person was telling me that “did you forget you opted-in?” was a perfectly valid question. He also commented he’s had the same address for 20 years and that he does, sometimes forget he opted in to mail years ago. […]

5 Comments

Charter hard bounces valid addresses

Last week Charter had a technical problem that caused them to respond with “user unknown” to email sent to valid users. I recommend re-activating any address to Charter that was disabled July 14 or 15.

1 Comment
  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. No Comments


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


  • Sendgrid's open letter to Gmail

    Paul Kincaid-Smith wrote an open letter to Gmail about their experiences with the Gmail FBL and how the data from Gmail helped Sendgrid find problem customers. I know a lot of folks are frustrated with Gmail not returning more than statistics, but there is a place for this type of feedback within a comprehensive compliance desk.No Comments


Archives