Quote of the day

Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.

Pummeling people with irrelevant content isn’t any different that pummeling them with relevant content.  Once you’re at pummeling content has nothing to do with it.  They weren’t responding to your content before; what makes you think that it was just because they weren’t getting enough of it.

What are your thoughts on volume? Does increasing volume improve responsiveness?

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Relevance?

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Still more spam stats

Mailchannels put together another post looking at spam volumes. Related to that, many people are reporting that bot levels are climbing again.

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Standing in the stadium

If you distill marketing down to its very essence what you find is everyone battling for a targets attention. Everything marketers do is to get “mindshare” or, in normal people terms, attention. The goal is to get people to remember your product over all the other products out there.
Many email marketers seem to think that increasing the frequency of mail is the most successful way to get attention from their recipients. What would happen, then, if every email marketer started sending more email? Would this really get more attention from recipients?
I don’t think so.
Increasing mail frequency is like standing up to see better in a stadium. One person stands up (increases frequency) and that person sees better than they did before. But if everyone stands up (increases frequency), then everyone is back to where they were and everyone is back to not being able to see.

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