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Project Omnivore

Ben at Mailchimp has posted some information about Project Omnivore. This is a predictive system that not only predicts potential abuse, but can also be used to predict poor campaigns. Steve and I had a chance to see Omnivore in action when we were in Atlanta last fall, and were impressed by the accuracy for bad stuff. It seems, however, that Omnivore is useful to predict good behaviour as well.

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Delivery case study

Mailchimp published a case study looking at a customer moving from sending in house to using Mailchimp.

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Return Path Changes certification standards

Return Path recently announced changes to their certification program. They will no longer be certifying 3rd party mailers.

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