ArchiveAugust 2011

Patenting whitelisting, then suing people who use it

Thanks to Ken for pointing this one out. A number of companies, including Surewest, AT&T, Cisco and Comcast are being sued by a company called BuyerLeverage for violating a pair of patents because they’re using Return Path as part of their mail filtering decisions. I pulled the docs (1-11-cv-00645-LPS). The patents all seem to center around a system where there is another layer between...

Who's your market?

A great post by the always insightful Mark Brownlow. Why Value Matters I initially posted this because I found his illustrations very amusing. But then I thought about a number of conversations I had last week. Many of us in the email marketing arena can’t think like our recipients. We just don’t. I think, sometimes, our inability to see email except as marketing can hamper our...

Recent Posts

Archives

Follow Us