Uptick in botnet spam

There’s been a heavy uptick in botnet spam over the last few days, judging by things I’m hearing and my own mailboxes. There are a few common subject lines, but all of them are trying to get recipients to either run programs or visit malicious web pages.
The first subject line I’m seeing a lot of is “<name> wants to be friends with you on facebook!” In my mailbox most of those names have not been common European names. The give away that this isn’t actually a Facebook invite is the Reply-To address pointing to Linkedin. The URLs in the message appear to be random strings of numbers, and may actually encode recipient information in them.
The second has a subject that that is a variation on “End of July Statement.” The spammers are mixing capitals, adding in “Re:” and “FWD:” and sometimes increasing the urgency by adding required or STAT!! to the mail. These mails contain a .zip file which probably contains some virus which will turn the recipient machine into the next spam spewing bot.
The third variation has the subject line “Uniform Traffic Ticket.” The content is a citation that tells the recipient they were speeding somewhere in New York (possibly other states, I have only done a spot check of the couple hundred copies I have). There is, however, a .zip attachment with a virus.
Most people probably aren’t seeing these. SpamAssassin is doing a reasonably good job here of catching the spam and filtering it. I’m sure that the bigger ISPs are also filtering it effectively. But one person did forward a copy of the spam to a mailing list and ask if anyone knew what was going on.
If you get any of these messages, you don’t need to ask. It’s virus spam. Don’t open it and don’t forward it.

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Marketing or spamming?

A friend of mine sent me a copy of an email she received, asking if I’d ever heard of this particular sender. It seems a B2B lead generation company was sending her an email telling her AOL was blocking their mail and they had stopped delivery. All she needed to do was click a link to reactivate her subscription.
The mail copy and the website spends an awful lot of time talking about how their mail is accidentally blocked by ISPs and businesses.

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Are you sure? Part 2

There was a bit of discussion about yesterday’s blog post over on my G+ circles. One person was telling me that “did you forget you opted-in?” was a perfectly valid question. He also commented he’s had the same address for 20 years and that he does, sometimes forget he opted in to mail years ago.
As an anti-spammer with the idea that it’s all about consent, I can see his point. Anti-spammers, for years, have chanted the mantra: “it’s about consent, not content.” Which is a short, pithy way to say they don’t care what you send people, as long as the recipients themselves have asked for it.
This is the perfect bumper sticker policy. As with most bumper sticker policies, though, it’s too short to deal with the messy realities.
I’m not knocking consent. Consent is great. Every bulk mailer should only be sending mail to people who have asked or agreed to receive that mail.
But if your focus is on delivery and getting mail to the recipient’s inbox and getting the recipient to react to that mail then you can’t just fall back on consent. You have to send them mail that they expect. You have to send them mail that they like. You have to send them mail they will open, read and interact with.
If your permission based recipients are saying they forgot that they signed up for mail, that is a sign that the sender’s program is futile. These are people who, at one point or another, actually asked to receive mail from a sender, and then the mail they receive is so unremarkable that they totally forget about the sender.
Maybe that’s another reason the question “are you sure you didn’t forget you opted in” from clients bothers me so much. If I signed up and forgot that points to problems in your program, mostly that it’s totally unremarkable and your subscribers can forget.

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