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Monthly Archives: September 2011

Links Sept 29, 2011

Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending. J.D. Falk has a post up about the history of DKIM.

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Six months or out

Mickey Chandler has a great post up about Triage vs. Planning. Where he talks about the decisions you make differ depending on the context. It’s a good read, and I strongly encourage everyone to go give it a look. But his post led me to a post by Andrew Kordek at Trendline where he claims […]

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Are you ready for the next attack?

ESPs are under attack and being tested. But I’m not sure much progress in handling and responding to the attacks has been made since the Return Path warning or the Epsilon compromise. Last week a number of email marketers became aware that attacks against ESPs and senders were ongoing. The shock and surprise many people […]

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DKIM is Done

This was posted to the IETF DKIM Working Group mailing list this morning: The dkim working group has completed its primary charter items, and is officially closing. The mailing list will be retained for future discussions involving dkim. The list archive will also be retained. The dkim working group was primarily focused on DomainKeys Identified […]

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Spear phishing

It’s been about a year since people started publicly talking about spear phishing attacks against ESPs and major emailers. There was a lot of energy put into talking about how to protect against future attacks. I have to wonder, though, how much of that talk translated into action? What processes do you have in place […]

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Everyone’s a lawyer

There used to be one thing you would inevitably see when having a heated discussion on the internet. At some point, someone would compare one of the participants with Hitler or the Nazi’s. That’s been a known “fact” on the internets since long before I joined. That rule was, of course, started in the days […]

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Censorship, email and politics

Spamfiltering blocks email. This is something we all know and understand. For most people, that is everyone who doesn’t manage an email server or work in the delivery field or create spamfilters, filtering is a totally unseen process. The only time the average person notices filters is when they break. The breakage could be blocking […]

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10 years

Today is our 10 year anniversary in business. It’s been quite a ride. Thank you to all our customers, friends, supporters and followers.

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MAAWG and email appending

In today’s Magill Report Ken says: The only surprise in the Messaging Anti-Abuse Working Group’s statement last week condemning email appending was that it didn’t publish one sooner. However, MAAWG’s implication that email appending can’t be accomplished without spamming is nonsense. Ken does have a point. I can come up with a number of scenarios […]

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Mailing old addresses: 5 questions to ask first

James asked the question on twitter: If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail? A number of people responded that addresses that old should not be mailed. I think the answer is more complex than can be handled in 140 characters. Five to ten years is […]

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  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


  • Email trends for 2017

    Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included. Go check it out!No Comments


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