A recipient's view on engagement


I found a blog post from a technical type talking about email engagement. This is a  non-marketing way to do things, and probably won’t work for many marketing programs. But I think good marketers should be listening to what their recipients say, even if it’s counter-intuitive.
Edit 9/15: the website seems to have expired so I changed the link to the google cache of the article.

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By laura

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