Links Sept 29, 2011
Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.
Al Iverson has a post up about his experiences with customers who try to acquire email addresses through appending.
J.D. Falk has a post up about the history of DKIM.
Hotmail has released a new version of their software with some changes. Return Path discusses the changes in depth, but there are a couple that senders may find helpful.
Read MoreLifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients.
Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues.
Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing program.
Speaking of unsubscribes, Loren McDonald discusses how the location of the unsubscribe link can affect reputation and email performance.
We’re iced in here in DC so I’ve been catching up with some industry news while camped in front of a heater and the TV.
Best of the ESPs by Forrester Research. Congrats to ET and Responsys for coming out on top. The results, as reported by MediaPost, match reasonably well with my overall impressions of the industry (so they must be right!)
Return Path is rolling out a new version of SenderScore. A welcome change for those of us who regularly refer to an IP’s sender score and find it doesn’t match other data.
CAUCE has done a series of posts looking back at significant events in spam over the last decade.
Al has a retrospective on various data breaches affecting email addresses over the last few years.
Happy New Year, everyone!