Related Posts

Gmail and the via

I was hoping to have a detailed post up today about the conditions where gmail presents the user with a “via” but time seems to have gotten away from me. But I can give you the conclusions.

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Links Post

Lifecycle Marketing on Bronto Blog. A good summary of issues in marketing to customers as they move through a relationship with recipients.
Blocked email: why me? on Cloudmark’s blog. A good introduction to blocking issues.
Tamara’s links for 4/16. She’s found a lot of good posts here, including multiple posts about unsubscribes and others on improving your email marketing program.
Speaking of unsubscribes, Loren McDonald discusses how the location of the unsubscribe link can affect reputation and email performance.

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MAAWG statement on email appending

MAAWG has published their position statement on email appending. It’s pretty explicit in it’s condemnation of the practice.

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