MAAWG statement on email appending

MAAWG has published their position statement on email appending. It’s pretty explicit in it’s condemnation of the practice.

It is the position of MAAWG that email appending is an abusive practice. Sending email to someone who did not explicitly give informed consent for his or her email address to be used in this way is never acceptable. It will result in complaints, which only further illustrates how much end users find this practice abusive. It will result in delivery issues, largely as a result of those complaints. Legitimate marketers do not engage in email appending.

(bold in the original)
MAAWG isn’t mincing words here. They do not support sending mail without permission. They do not believe that matching an email address with a customer record constitutes permission to mail to that customer.

Related Posts

Evangelizing Permission

Last week the Only Influencers email discussion group tackled this question posed by Ken Magill.

Read More

Holomaxx doubles down

Holomaxx has, as expected, filed a motion in opposition to the motion to dismiss filed by both Yahoo (opposition to Yahoo motion and Hotmail (opposition to Microsoft motion). To my mind they still don’t have much of an argument, but seem to believe that they can continue with this.
They are continuing to claim that Microsoft is scanning email before the email gets to Microsoft (or Yahoo) owned hardware.

Read More

Amendment is futile, part 2

When Yahoo filed for dismissal of the Holomaxx complaint, they ended the motion with “Amendment would be futile in this case.” The judge granted Yahoo’s motion but did grant Holomaxx leave to amend. Holomaxx filed an amended complaint earlier this month.
The judge referenced a couple specific deficiencies of Holomaxx’s claims in his dismissal.

Read More