The Yahoo visualization tool has been a lot of fun to watch. You can see how mail changes, see how subject line changes and even see when commercial mailers do major blasts. One marketer described it to me as “Total marketing porn.” I even took a screen shot of someone doing a drop of their “September Account Statement” to customers. I even thought about trying to do some...
This is pretty awesome.
Visualize Yahoo! Mail
Make sure you click on the “Trending Keywords” on the left hand side of the image.
Yesterday I wrote about how important recipients are to achieving good delivery. The short version of yesterday’s post is that delivery is all about engagement, and how the ISPs were really focusing on engagement and proving custom user experiences. This is great, for the user. Take the common example where a commercial list has some highly engaged recipients and a bunch of recipients that...
Many, many people hire me to educate them on delivery and fix their email problems. This is good, it’s what I do. And I’m quite good at helping clients see where their email program isn’t meeting expectations. I can translate tech speak into marketing. I can explain things in a way that shifts a client’s perception of what the underlying issues are. I can help them find...
The EU has published consumer protection directives. Members states have 2 years to implement and enforce these directives. The interesting bit is this: 3) Banning pre-ticked boxes on websites When shopping online – for instance buying a plane ticket – you may be offered additional options during the purchase process, such as travel insurance or car rental. These additional services may be...
I’ve heard a lot of marketers complaining about people like me who advocate actually purging addresses from marketing lists if those addresses are non-responsive over a long period of time. They have any number of reasons this advice is poor. Some of them can even demonstrate that they get significant revenue from mailing folks who haven’t opened an email in years. They also point out...
The US government is looking at telling ISPs how to deal with compromised customers and botnets. They’re a bit late to the party, though. Most of the major commercial ISPs have been implementing significant botnet controls for many years now. Control involves a number of different techniques, but notification has been designed into the system from day 1. “There is no need for mandated...
I received this piece of unsolicited email today, to an address harvested off a website. How many CAN SPAM violations can you count? Return-Path: Received: by m.wordtothewise.com (Postfix, from userid 1003) id 166562E196; Wed, 5 Oct 2011 13:50:25 -0700 (PDT) Received: from [164.193.177.203] (86.sub-75-248-121.myvzw.com [75.248.121.86]) by m.wordtothewise.com (Postfix) with SMTP id 850862E185 for...
I have a google+ account, but don’t check it very often. There seems to be a significant amount of noise on the feeds and trying to keep up with all the people who added me to circles was driving all the real mail out of my gmail inbox. This morning I realized the noise just got louder. It seems spammers are buying very, very old lists scraped from usenet and inviting everyone on those...
Microsoft announced a number of changes to the Hotmail interface today. It doesn’t look like this will affect how mail is received, but will affect how users can interact with it.
As always, the best advice I can give you is send mail people want and like.
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