Monthly Archives: November 2011

Gordon v. Virtumundo, the sequel

I was slightly surprised that Gordon was still pressing on with his case against Virtumundo. It seems that Mr. Gordon appealed, again, to the 9th circuit. James Samuel Gordon, Jr., appeals pro se from the district court’s summary judgment in his action alleging that defendant’s transmission of unsolicited commercial email or spam violated federal and […]

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About that Junk Folder

I use a pretty standard mail filtering setup – a fairly vanilla SpamAssassin setup on the front end, combined with naive bayesian content filters in my mail client. So I don’t reject any mail, it just ends up in one of my inboxes or a junk folder. And I have a mix of normal consumer […]

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Opt-in vs. opt-out

Jeanne has a great post up at ClickZ comparing the performance of mail to an opt-in list to performance of mail to an opt-out list. The article looks at opens, clicks and click through rates over 7 quarters (Q1 – Q4 2010; Q1 – Q3 2011) covering 330 million emails. I strongly suggest anyone interested […]

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Listen to me talk about filtering, blocklists and delivery

I did an interview with Practical eCommerce a few weeks ago. The podcast and transcript are now available. I want to thank Kerry and the rest of the staff there for the opportunity to talk email and filtering with their readers. Happy Thanksgiving everyone in the US.

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We lie more in email than in person

People are more prone to lie over email than face to face.

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Having the same conversation

This morning I was reading a blog post about the failure of the congressional super committee. The author commented parties can’t reach an agreement if they’re not even having the same conversation. I realized this is just as true in email as it is in politics. All too often we’re not having the same conversation. […]


More legal problems for Boris

Boris Mizhen is once again on the wrong side of legal action. This time it’s not as simple as Microsoft suing him for creating hundreds of thousands of accounts to try and game the spam scoring system. Instead, he seems to have run afoul of the FTC. This case isn’t obviously about email, but the […]

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Email lost a mighty advocate

Last night J.D. Falk passed away from stomach cancer. For those of us who were privileged to know him, it was not unexpected but it is still a sad day. CircleID has a memorial post up. I’ve known of JD since I started in email in the late ’90s. I had the privilege of meeting […]


IP reputation and the bulk folder

I’ve spent much of today talking to various people about IP reputation and bulk foldering. It’s an interesting topic, and one that has changed quite a bit in the past few months. Here are a few of the things I said on the topic. Generally IPs that the ISP has not seen traffic from before […]


Vetting customers

MAAWG has published a BCP for vetting new customers. This is the culmination of much work by a lot of people. One of the best things about the document is the discussion of how spammers attempt to hide their identity. All too often I’ve been called in by ESPs to help them identify how a […]

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  • Vague reports of Yahoo problems

    A number of people, on different forums, have been asking if anyone is seeing a higher bounce rate than usual with Yahoo. Not sure exactly what's going on here. As I understand it, folks are talking with Yahoo about it. If I hear anything more, I'll share. For now, though, if you're seeing a small increase in Yahoo bounces (or other weirdnesses) others are seeing something odd, too.No Comments

  • Responsive design just got easier at Gmail

    Today Gmail announced they are supporting media queries in Gmail and Google Inbox. This should simplify the creation of emails for multiple platforms. The full list of supported rules can be found on the Google Developer Site.No Comments

  • Brief blogging break

    Sorry about the unexpected hiatus. I picked up a cold that really made me feel fuzzy and writing was an exercise in futility. I'll be back Monday. Meanwhile, Oracle bought another ESP (Bronto) when they bought NetSuite.  No Comments