Put a fork in it


When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.

[…] I really don’t think this is going to be a marketing platform. Zuc said during his talk that the messaging of the future is: personal, immediate, informal and short. None of this applies to marketing mail. I have no doubt many marketers are going to try and get into the FBox, but that’s not what it’s for.
Really folks, stand down and stop panicking. This isn’t going to kill email, it’s just another way to message.

Color me shocked that people haven’t flocked to using their FB messaging accounts for marketing and email marketing is still going strong. Oh, wait, I predicted that, too.

[E]ven if Titan is somehow a total game changer and is going to require explicit permission, it’s not going to destroy email marketing. Everyone who has a facebook account already has another email account. Marketers who can’t get explicit permission to mail to the facebook account can certainly keep sending “permission” email to their other email accounts.

Suffice it to say, I’m not impressed with the declaration that Facebook Messaging is dead. In fact, I’m mostly wondering who thought it was ever actually alive.

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By laura

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