Lasting effects from aggressive marketing
- laura
- March 16, 2012
- Asides , Best practices
Return Path has an interesting post on the lasting effects of aggressive holiday marketing.
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It would be nice…
- laura
- May 17, 2011
It’d be nice to have a tool to uncover the zombie email addys, but until then, read this from @wise_laura: http://bit.ly/jxjZ9M Kelly Lorenz
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Nothing is forever, even email
- laura
- Jan 14, 2011
Yesterday I talked about how important it was to send welcome messages when you discover old email addresses. Today on the Return Path Blog, Tami Monahan Foreman shares an example email that does just that, but not as well as one might hope.
Read MoreSix best practices for every mailer
- laura
- Nov 1, 2011
People get into all sorts of details when talking about best practices. But so much of email depends on the type of email and the target market and the goals of the sender. It’s difficult to come up with universal best practices.
I’ve said in the past that I think that best practices are primarily technical. I don’t believe there is a best frequency or a best time to send mail or a best image to text ratio.
My top 6 best practices every marketer should be doing (and too few are).