Return Path has an interesting post on the lasting effects of aggressive holiday marketing.
March 15, 2012
Lasting effects from aggressive marketing
15March
March 14, 2012
Canadian Anti-Spam Law
14March
A few years ago, Canada passed an anti-spam law (CASL). In the time since then, the Canadian Radio-Television and Telecommunications Commissions (CRTC) have been working to establish the regulations to implement the law. Those regulations appear to have been published recently. Matt Vernhout, a email expert and Canadian citizen, published a link to the regulations and a summary of the rules...
March 13, 2012
Comcast changes
13March
I updated the Wiki a few weeks ago when I heard, but don’t think I posted anything here. Comcast has changed their delisting form page to . The old form is currently non-functional. You can fill it in, but it’s unconnected to anything on the back end and it won’t result in an IP being delisted from the various Comcast blocklists. My understanding is that the old form may come...
March 12, 2012
Less can be more and more can be more
12March
The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales. Since cutting back its volume, Nicole Miller has seen the rate at which customers “unsubscribe”—or request to stop receiving emails—drop, and the percentage of recipients who open...
March 9, 2012
Targeted?
09March
I think Newegg missed a critical bit of information when trying to entice a new purchase.
March 7, 2012
CA court requires sender identification on emails
07March
Venkat analyzes the appeals court decision in Balsam v. Trancos, Inc.. In this case the appeals court decided that emails have to identify some actual person or entity they are sent by or from. Emails that do not identify the sender are in violation of the California anti-spam statute. Venkat talks about all the reasons he thinks this is a problematic ruling, and the CA courts and anti-spam...
March 5, 2012
Data hygiene and bouncing zombies
05March
There are a number of folks who tell me there can be no zombie addresses on their lists, they aggressively remove any address that bounces. The problem is that zombie addresses don’t bounce, at least not always. And even when ISPs say they have a policy to bounce email after a certain period of time with no access, that’s not always put into practice. How do I know that ISPs...
March 2, 2012
Data hygiene
02March
I talk about data hygiene with clients a lot. In my experience, poor data hygiene is the number one reason that legitimate, permission based marketing ends up in the junk folder. Too many marketers don’t remove abandoned addresses from their mailing lists. As the abandoned addresses build up, eventually the list accumulates enough zombie addresses that it looks similar to a spammer’s...
March 1, 2012
Gathering data at subscription time
01March
I recently received a survey from my Congressional Representative. She wanted to know what I wanted her to focus on in the coming year. I decided to go ahead and answer the survey, as I have some rather strong opinions on some of the stuff happening in Congress these days. The email itself was pretty unremarkable, although quite well done. I was as much interested in answering the survey because...
RSS - Posts