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Monthly Archives: April 2012

Debating Appending

There was a session at the recent Email Insiders Summit that discussed appending. I wasn’t there, but I’ve been hearing about the session, including one description that involved the term ‘fist fight.’ I have found a couple articles about the session. E-Append Comes Under Fire Email Insider Summit Email Append Panel — The Day’s Hottest […]

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AOL delivery problems

There have been ongoing reports this week from ESPs and ISPs that AOL is having problems accepting email. People are reporting difficulties connecting to AOL MTAs and random dropping of connections. Other people are reporting random rejection messages that make no sense. A number of folks are seeing rejections claiming that the reason is a […]

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Five-Ten blacklist retired

The Five-Ten website has a notice that they have retired the blacklist. Five-Ten wasn’t the greatest list for blocking mail, they aggressively listed senders and there were a number of false positives against a standard mail stream. But it was useful as a touchpoint. If I had a client that wasn’t listed on Five-Ten that […]

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Everybody wins!

There was a recent question on a mailing list during a discussion of spam and delivery problems. A number of folks who work in delivery were discussing how a bad address got on a list. Someone who works on the spam blocking end of things asked why do you care how a bad address got […]

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Hunting the Human Representative

Yesterday’s post was inspired by a number of questions I’ve fielded recently from people in the email industry. Some were clients, some were colleagues on mailing lists, but in most cases they’d found a delivery issue that they couldn’t solve and were looking for the elusive Human Representative of an ISP. There was a time […]

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First step in delivery

Ever trawl through your logs and notice that there is a delivery problem somewhere? I’m sure everyone sending email in any volume has. What’s the first thing you do when you discover a block? A: Decide that something broke on your end and set about trying to figure out what you did to trigger the […]

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OOPS!

Y’know those days when it seems everything goes wrong? And you just can’t get it right? A couple companies who send commercial mail have had a day like that. Yesterday I got an email at 6am from a vendor telling me there was a new, important update to download and install. I put it off […]

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Forcing those opens

Most email marketers want to see their open rates go up. This particular marketer has come up with a new way to force recipients to load their mail. I’m not sure how successful this approach is going to be. I can see how this might increase open rate, as people who are interested in registering […]

5 Comments

Getting rid of the via at Gmail

There was a question submitted today about the verification process at Gmail. even though SPF authentication is passed, a via is added to mail sent from a webserver. The return-path is not the same as the visible from field, but there’s no way for me to change it. Does that mean I won’t be able […]

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Inbox rates and conversion rates

Jeanne Jennings published an interesting bit of research on open rates and inbox rates at ClickZ recently. Essentially she looked at two different industry studies and compared their results. The first study was the Return Path Global Delivery Survey and the second was the Epsilon North American Trend Results. What Jeanne found is that while […]

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  • ReturnPath on DMARC+Yahoo

    Over at ReturnPath Christine has an excellent non-technical summary of the DMARC+Yahoo situation, along with some solid recommendations for what actions you might take to avoid the operational problems it can cause.No Comments


  • AOL problems

    Lots of people are reporting ongoing (RTR:GE) messages from AOL today.  This indicates the AOL mail servers are having problems and can't accept mail. This has nothing to do with spam, filtering or malicious email. This is simply their servers aren't functioning as well as they should be and so AOL can't accept all the mail thrown at them. These types of blocks resolve themselves. 1 Comment


  • Fixing discussion lists to work with new Yahoo policy

    Al has some really good advice on how to fix discussion lists to work with the new Yahoo policy. One thing I would add is the suggestion to actually check dmarc records before assuming policy. This will not only mean you're not having to rewrite things that don't need to be rewritten, but it will also mean you won't be caught flat footed if (when?) other free mail providers start publishing p=reject.No Comments


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