77% of those surveyed preferred email for permission-based promotional messages, soundly beating the next most popular, direct mail, at 9%. Email, still anything but dead.
This, and lots of other interesting things, in ExactTarget’s 2012 Channel Preference Survey.
77% prefer email for marketing
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[…] customers have their own preferences about how they like to receive marketing messages: 77% expect and prefer brands to market to them with an email campaign. Only 9% prefer businesses to contact them through […]