Another reason not to use no-reply@

A story from someone handling support at a UK company that regularly sends out transactional email with no-reply@company in the From: line.

[A] guy emailed in and started off the RMA process on a motherboard that was dead.

A month later this guy rings up the store and starts yelling and cursing saying his motherboard has not arrived and that Nor Eply (the guy who he had apparently been corresponding with) was ignoring all his emails. As you can imagine, he was pissed.

So my friend looks into the logs to see who was designated to to reply to him and why he had’t been.

It turns out when the guy had submitted his RMA ticket, the shops mail bot sent out an auto reply stating you will hear from them when they have news etc etc. The address was the usual no-reply@*******.com

Yes, the man had been having a one way conversation with the the mail bot ‘Nor Eply’ for a month.

It’s not that uncommon for people to not notice the no-reply and try to respond to mail. Then get angry when the company isn’t responding to them. I know it’s a pain to deal with replies to emails, but that is a cost of doing business.


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