The discussion of “permission” and “opt-in” is one that keeps popping up again and again. I am working on posting some more thoughts about permission and consent. While I’m still thinking about what new I can say, here is a list of articles Word to the Wise I’ve posted in the past on permission:
- Permission-ish based email marketing
- Customers want to get mail from us!
- Some thoughts on permission
- Relevance or Permission
- Evangelizing Permission
- Ask; Don’t Assume.
- Taking Permission