What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?
It’s always interesting to look at what other email marketers are doing and how closely their practices align with what I am recommending to clients.
Today’s example is a welcome message I received from Marriott. During my recent trip to visit a client, I gave Marriott my email address. They sent me a welcome message, primarily text that looked good even with images turned off. The text of the email told me why I was receiving the email and what I could expect.
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Stephanie Miller from RP blogs at EEC about a UK consumer survey with the take home message: “consumers notice what email marketers do. When we send something interesting and relevant at a good pace, they are happy to stay active with our programs. When we don’t… well, then we’ve lost them, perhaps for good.”
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