What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?
How much control over delivery do senders have? I have repeatedly said that senders control their delivery. This is mostly true. Senders control their side of the delivery chain, but there is a point where the recipient takes over and controls things.
As a recipient I can
Last week a federal judge ruled a blogger, Crystal Cox, was not a journalist and not subject to first amendment protections. I haven’t been following the case very closely, but was a little concerned about the precedent and the liability for people like me who blog.
Reading some of the articles on the case, though, I’m less worried. This isn’t a blogger making some statements. Instead, Ms. Cox acted more like a stalker and harasser than a reporter. The judge even concluded that had she been granted protection as a journalist it was unlikely she could prevail as there was little factual basis for her statements.
Others have done better summaries of the case and the effect and I encourage everyone to read them.
Seattle Weekly
New York Times
Ars Technica
Forbes
I also discourage folks from applying this ruling to all bloggers. It’s not clear she was doing anything journalistic. I did find it interesting that some of her techniques to ruin the lawyer’s search results were defined as Search Engine Optimization. I’ve long thought SEO was akin to spam: say something often enough in enough places and you start to dominate the conversation. Not because you have anything useful to say, but because no one can get an idea in otherwise.
Politico published an article Sunday looking at the best e-mail lists in politics. Their criteria for choosing the winner focused on list size and recipient engagement, measured by amount of money raised and recipient response to issues. Despite not being a delivery focused article or even mentioning delivery at all, this article is all about delivery.
How can an article be about delivery without ever mentioning the word? By actually looking at the effectiveness of the overall campaign and measuring how the lists actually perform. In the article, Politico used a number of criteria to evaluate different email lists and programs.