Cloudmark has an interesting discussion about the Report Spam button and how it’s used.
June 29, 2012
Report Spam button
29June
June 28, 2012
Working as intended
28June
There’s a certain type of sender that thinks every ISP block or email delivered to the bulk folder is a false positive. They’re so sure that the filters aren’t actually supposed to catch their mail that they’ll spend any amount of money and do every possible thing to get their mail to the inbox. The problem for these senders, though, is that their mail is exactly the type...
June 26, 2012
Deliverability of Facebook.com email addresses
26June
Christopher Penn at What Counts did some testing to see what delivery to Facebook.com addresses looks like. It looks pretty grim.
June 26, 2012
Address verification
In the comments on my Address Verification in Real Time Ken asks: are there any legal issues in doing a large number of bulk SMTP transactions where you would connect issue say 20 RCPT TO commands to verify the user then send a RSET and QUIT. Immediatley connect again and do another 20 RCPT TO’s etc… If you had say 250 thousand email addresses all pointing to the same MX record that would be you...
June 25, 2012
Scam, Scam, Scam
25June
One of the things that never ceases to amaze me about phishers is how incredibly creative they can be in writing text that encourages recipients to open their emails. There have been two separate incident recently that inspired me to talk about phishing. The first was watching viruses propagate through my local neighborhood mailing list. I live in Silicon Valley and we do have an email list for...
June 25, 2012
Engagement in email
From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
June 22, 2012
A quick comment on commenting
22June
I don’t have a published comment policy. Most people around here are polite enough I don’t think one is needed. There are a couple things I feel I should say, though. First posts are always moderated. This is moderation by email address so if you post using multiple addresses then your post will go into moderation. Anonymous posting is OK, I have no problem with folks who want or need...
June 21, 2012
Spamhaus changes
21June
A number of ESPs are reporting an increase in SBL listings of big, well known brands. InterestingSBLs seems to confirm this. Just on the month of June I see tweets reporting SBL listings for: Disney (again, and again) AAA Michigan, NRCC, the Mitt Romney campaign, Macy’s (again) Facebook, Walmart Brazil, Safeway, Bacardi. What happened? I think there are a number of reasons for an increase...
June 20, 2012
Dealing with complaints
20June
There are a lot of people who abuse online services and use online services to abuse and harass other people. But handling complaints and handling the abuse are often afterthoughts for many new companies. They don’t think about how to accept and process complaints until they show up. Nor do they think about how bad people can abuse a system before hand. But dealing with complaints is...
June 19, 2012
Not just you
19June
This morning (9 or 10 am Pacific) my various mailing lists were lighting up with questions about Yahoo delays. A lot of people reported they were seeing Yahoo respond “420 Resources Unavailable, try again later” on connect. What everyone wanted to know was is if other senders were seeing this. The answer was a resounding YES. And, in fact, Yahoo commented on Facebook around 2pm...
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