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Looking towards the future

I had the opportunity to go to a seminar and networking event hosted by Return Path yesterday evening. The topic was “Email trends in 2012” and it was presented by Tom Sather.
If any of you get the opportunity to go to a talk presented by any of the Return Path folks I encourage you to do so. They know their stuff and their presentations are full of good information.
One of the trends mentioned is the increase in reliance on domain reputation. It’s something I’ve been thinking about more and more recently. I wrote a little bit about it recently, but have focused more on the whole realm of content filtering rather than just domain reputation.
Domain reputation is where delivery is going. And I think a lot of senders are going to struggle with delivery as they find that IP reputation is not enough to get into the inbox.
 

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Cheetahmail on appending

Experian CheetahMail believes that opt-out email appending is no longer an acceptable practice, and that marketers should no longer use of this practice to acquire customer email addresses. EmailResponsibly

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Put a fork in it

When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.

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