From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.
Read MoreKen has an article today about how Pro Flowers managed to get their mail out of the bulk folder at Gmail by asking their recipients for help.
Read MoreOMI responded to my post about data cleansing yesterday. She asked an interesting question:
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