From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.
Read MoreOMI responded to my post about data cleansing yesterday. She asked an interesting question:
Read MoreIn an effort to get a blog post out yesterday before yet another doctor’s appointment I did not do nearly enough research on the company I mentioned selling list cleansing data. As Al correctly pointed out in the comments they are currently listed on the SBL. And when I actually did the research I should have done it was clear this company has a long term history of sending unsolicited email.
Poor research and a quickly written blog post led to me endorsing a company that I absolutely shouldn’t have. And I do apologize for that.
With all that being said, Justin had a great question in the comments of yesterday’s post about data cleansing.