From Tim Roe at eConsultancy.com: Is engagement email marketing finally here?
Tim lays out a number of factors for why engagement is important in email marketing and how to use engagement to improve ROI.
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?
I found this article over on Hubspot, and I think it covers a lot of why people hate email marketing quite well.
Read MoreKen has an article today about how Pro Flowers managed to get their mail out of the bulk folder at Gmail by asking their recipients for help.
Read More