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Email marketing OF THE FUTURE!

ISPs are continually developing tools for their users. Some of the newer tools are automatic filters that help users organize the volumes of mail they’re getting. Gmail released Priority Inbox over a year ago. Hotmail announced new filters as part of Wave 5 back in October.
All of these announcements cause much consternation in the email marketing industry. Just today there was a long discussion on the Only Influencers list about the new Hotmail filtering. There was even some discussion about why the ISPs were doing this.
I think it’s pretty simple why they’re creating new tools: users are asking for them. The core of these new filters is ISPs reacting to consumer demand. They wouldn’t put the energy into development if their users didn’t want it. And many users do and will use priority inbox or the new Hotmail filtering.
Some people are concerned that marketing email will be less effective if mail is not in the inbox.

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Gmail abuse and postmaster addresses

A long time ago, Steve wrote a post about setting up abuse and postmaster addresses for Google hosted domains. Google has gone through a couple iterations of the interface since then, as you can see by the comment stream.
I checked with some people who have Google hosted domains and they have confirmed that abuse@ and postmaster@ addresses can be set up by creating a group. When you create the group you can then add yourself to the group and get the mail that comes into abuse@ and postmaster@.
 

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