Monthly Archives: July 2012

The big news in email today is Microsoft’s announcement of the next version of Hotmail: This does appear to be an attempt to compete with a host of Google’s offerings. Not only does include Skype and access to social media accounts, but it also includes web app versions of Word, Excel and Powerpoint […]

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Bounces, complaints and metrics

In the email delivery space there are a lot of numbers we talk about including bounce rates, complaint rates, acceptance rates and inbox delivery rates. These are all good numbers to tell us about a particular campaign or mailing list. Usually these metrics all track together. Low bounce rates and low complaint rates correlate with […]

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More about the FBL

Len Shneyder has a really interesting post up about the feedback loop and the broader message this sends about the intersection of social media and email marketing. Go read it!

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Barack Obama vs Mitt Romney

@LorenMcDonald over at SilverPop has an interesting comparison of the email marketing habits of the two presidential campaigns:


Letting people stop transactional mail

The question of putting unsub links on transactional messages came up on multiple lists recently. As with any question that has to do with email and controlling it, there were a lot of different opinions. A number of people believed that transactional mail should never, ever have an unsubscribe. Their argument was that transactional mail […]

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Leaving money on the table

On August 1 two domains in the Netherlands are going away: and Current users of these domains are being transitioned to new addresses at Mailchimp has more information and links. This is a good time for all of us to consider how easy it is for a subscriber to change their address […]

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Reputation is more complex than a single number

I checked our SenderScore earlier this month, as quite a few people mentioned that they’d seen SenderScore changes – likely due to changed algorithms  and new data sources. It sure looks like something changed. Our SenderScore was, for a while, zero out of a hundred. That’s as bad as it’s possible to get. I didn’t […]


Phishing and trust

Tom Sather has a great post up on the RP Email marketing blog discussing phishing. His point is that phishing lowers the overall trust in email marketing. He lists a number of things marketers should consider doing to counteract that loss of trust. I rely heavily on the use of tagged addresses to deal with […]

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J.D. Falk Award

This morning M³AAWG announced the creation of the J.D. Falk award to recognize and honor people like J.D. who work to make the Internet safer for all users. Nominees can be individuals or teams in an academic or company environment who have developed a service, created a specification or security mechanism, generated notable research, or […]

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Nameless and faceless

Ken Magill wrote about Spamhaus last week. In the article he commented about the volunteers. By most accounts, the folks responsible for maintaining Spamhaus’s blacklists can be a very annoying group to deal with—mainly because they’re faceless and unforgiving. Today, Ken published a response from Steve Linford, the head of Spamhaus. The response is well […]

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  • Lost in the mists of time

    Over on the Farsight Security blog Joe St. Sauver talks about some of the early days of online abuse, on usenet. Laura and I were on the periphery of early usenet abuse, mostly as users, but Usenet (and IRC) around then were the places we both started with email abuse.No Comments

  • Ongoing Yahoo delays

    I've been hearing from folks over the last few days that they're seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they're seeing some, but not all, customers affected. Other ESPs aren't seeing any changes. It's not just you. But it would be very worthwhile to dig into engagement and other stats. It's possible this is a new normal at Yahoo! and they're tightening filters to catch mail that doesn't fit their standards but was previously difficult to filter.No Comments

  • AOL starts using Sender Score Certification

    Good news for Sender Score Certified IPs. Return Path recently announced that AOL has joined the list of ISPs offering preferential treatment to certified IPs.  1 Comment