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Monthly Archives: July 2012

New Feedback loop

There’s a new feedback loop at mail.ru. This is a DKIM based FBL (like Yahoo) and is designed primarily for ESPs. I am hearing there is an IP based FBL for ISPs in the works, but there isn’t a firm release date for that yet. Senders and ESPs can signup for the new FBL at […]

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Policing customers

In yesterday’s post about Cloudflare and Spamhaus Fazal comments that Cloudflare may have been asked by law enforcement to leave the website up. This does happen and it’s not totally out of the question that’s what is going on with this particular website. But I used the malware C&C as an example of the poor […]

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Cloudflare and Spamhaus

Spamhaus has been the subject of a lot of discussion the last few weeks. I touched on this a little in June when I blogged that a number of large brands were getting SBL listings. But big brands are not the only companies with publicly discussed SBL listings. Cloudflare, the content delivery network that grew […]

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What's up with CASL?

Al has a guest post from Kevin Huxham of CakeMail talking about how a majority of people surveyed don’t know anything about the Canadian Anti-Spam Legislation. I have to admit, I’ve not talked about CASL very much here as I’ve been waiting for the implementation and rulemaking. Unfortunately, the implementation date has been pushed back […]

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How to make sure your mail is read

ThinkGeek have a bit of a challenging audience to connect with. Many of their customers are, well, geeks. And many geeks have a reputation for being suspicious of marketing. I’d even go so far as to say that ThinkGeek has a bigger marketing challenge than other popular retailers. One of the challenges all marketers face, […]

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Wiretapping and email

An Alabama resident is suing Yahoo for violating the California wiretapping law. Specifically he’s suing under CA Penal Code section 631. The thing is, this section of the law deals with wiretapping over “telephone or telegraph” wires. That doesn’t seem to apply in this case as Yahoo isn’t using either telephone or telegraph wires to […]

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DNS Changer servers going offline

There are a whole host of different botnets. One botnet run by Rove Digital infected computers with viruses that changed their DNS settings, giving the botnet runners the ability to control how the infected computers viewed the Internet. The criminals behind the DNS Changer virus were arrested in November of last year. The court ordered […]

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Targeting and Segmentation

MarketingSherpa has a great case study of a retailer that got a 208% higher conversion (purchase) rate for a targeted email sent to a small segment (10%) of their list. “These types of campaigns appeal to a specific group, and it’s important that we maintain the integrity of our list. Marketing the wrong message to […]

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Gevalia spamming

A number of people have contacted me over the last week pointing out that Paul Wagner was handed a negative jury verdict in his lawsuit against Gevalia and Connexus. (background Wash Post Article Washington Post verdict article, Ken Magill Article). I spent some time this afternoon downloading different documents from Pacer trying to understand what […]

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Services, abuse and bears

A couple weeks ago I wrote a post about handling abuse complaints. As a bit of a throwaway I mentioned that new companies don’t always think about how their service can be abused before releasing it on the unsuspecting internet. Today’s blog post by Margot Romary at the Return Path In the Know blog reminds […]

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