Phishing and trust

Tom Sather has a great post up on the RP Email marketing blog discussing phishing. His point is that phishing lowers the overall trust in email marketing. He lists a number of things marketers should consider doing to counteract that loss of trust.
I rely heavily on the use of tagged addresses to deal with phishing in my own mailbox. If an email doesn’t come to the right address, then it’s immediately tossed as a phish. Unfortunately, as data leaks increase this is becoming less effective as a strategy.

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Time for a real security response

I’ve seen a number of people and blogs address the recent breaches at some large ESPs make recommendations on how to fix things. Most of them are so far from right they’re not even wrong.
One group is pointing at consumers and insisting consumers be taught to secure their machines. But consumers weren’t compromised here.
Another group is pointing to senders and insisting senders start authenticating all their email. But the failure wasn’t in authentication and some of the mail is coming through the ESP systems and is authenticated.
Still others are claiming that ISPs need to step up their filtering. But the problem wasn’t with the ISPs letting too much email through.
The other thing that’s been interesting is to watch groups jump on this issue to promote their pet best practices. DKIM proponents are insisting everyone sign email with DKIM. Extended SSL proponents are insisting everyone use extended SSL. But the problem wasn’t with unsigned email or website trust.
All of these solutions fail to address the underlying issue:
ESPs do not have sufficient security in place to prevent hackers from getting into their systems and stealing their customers’ data.
ESPs must address real security issues. Not security issues with sending mail, but restricting the ability of hackers to get into their systems. This includes employee training as well as hardening of systems. These are valuable databases that can be compromised by getting someone inside support to click on a phish link.
Not everyone inside an ESP needs access to address lists. Not everyone inside an ESP customer needs full access to address lists. ESPs must implement controls on who can touch, modify, or download address lists.  These controls must address technical attacks, spear phishing attacks and social engineering attacks.
What’s happening here actually looks a lot like the Comodo certificate attack or the RSA compromise.
It’s time for the ESP industry to step up and start taking system security seriously.

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Are you ready for the next attack?

ESPs are under attack and being tested. But I’m not sure much progress in handling and responding to the attacks has been made since the Return Path warning or the Epsilon compromise.
Last week a number of email marketers became aware that attacks against ESPs and senders were ongoing. The shock and surprise many people exhibited prompted my Spear Phishing post on Friday.
The first round of phishing went out on Wednesday, by Friday they were coming from a different ESP. Whether this was a compromised ESP customer or employee it doesn’t matter. ESPs should have reaction plans in place to deal with these threats.
It’s been months since the first attacks. This is more than enough time to have implemented some response to reports of attacks. Yet, many people I talked to last week had no idea what they should or could be doing to protect themselves and their customers.
Last time the attacks were publicly discussed I was frustrated with many of the “how to respond” posts because few of them seemed to address the real issue. People seemed to be pushing agendas that had nothing to do with actually fixing the security holes. There were lots of recommendations to sign all mail with DKIM, implement 2 factor authentication, deploy validation certificates on web properties, or adhere to sender’s best practices.
None of those recommendations actually addressed the gaping security hole: Humans.

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