Phishing and trust
Tom Sather has a great post up on the RP Email marketing blog discussing phishing. His point is that phishing lowers the overall trust in email marketing. He lists a number of things marketers should consider doing to counteract that loss of trust.
I rely heavily on the use of tagged addresses to deal with phishing in my own mailbox. If an email doesn’t come to the right address, then it’s immediately tossed as a phish. Unfortunately, as data leaks increase this is becoming less effective as a strategy.