More on Yahoo and Engagement


A friend of the blog contacted me earlier today and pointed out that the news that Dan posted about Yahoo and engagement that I blogged about last week was actually reported by George Bilbrey in a Mediapost article on August 1.

We’d contacted Yahoo about a number of sender issues since seeing inbox placement rates drop by roughly 3% this summer, and poor user response was cited as a cause of bulking. More recently, the company warned that as it improves its ability to analyze behavior to determine what users want delivered to their inboxes, some senders — even responsible mailers — may face deliverability challenges. When Engagement Began to Matter

My apologies to the fine folks at Return Path, especially Christine and Melinda who did all the hard work, for missing their initial report on this.

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