The default mail client on OS X is Mail.app. In recent versions it does it’s best to bundle threads of email together to make it easier for you to keep track of conversations via email – they appear in the list of messages as a single entry with a badge showing the number of messages in that thread. There are standard ways to track mail threads, but they sometimes get broken by...
Most regular readers know I think open and click through rates are actually proxy measurements. That is they measure things that correlate with reading and interacting with an email and can be used to estimate how much an email is wanted by the recipients. The holy grail is, of course, having ISPs report back exact metrics on what a user did with an email. Did the user read it? Did it stay open...
According to stipulations filed yesterday Penkava and Yahoo! have agreed to go to private arbitration. This will happen before September 1, 2013. Also filed yesterday was an agreement that Yahoo! has until September 7, 2012 to respond to the complaint.
I’ve talked a little bit about political and activist mail in the past. In general, I believe political mailers tend to be aggressive in their address collection techniques and sloppy in acquiring permission. For the most part, politicians can get away with aggressive email marketing in a way that commercial emailers can’t always. The laws for commercial email don’t really apply...
Chris from Cloudmark tracks a UK text spammer.
Your mail is being blocked or deferred and you’d like to know why. Before you ask someone “why?” you should have done these things: Read the rejection message If the rejection message contains a URL, read the page it points to Saved a full copy of the message that was sent And you should have some pieces of information ready. If you’re asking via email, put this...
I’ve been getting a lot of comments on posts 2 and 3 years old. Most of them aren’t very valuable comments, so I decided to shut down commenting on any threads older than 2 months.
Now, in a new paper in the Journal of Economic Perspectives, Justin Rao of Microsoft and David Reiley of Google (who met working at Yahoo) have teamed up to estimate the cost of spam to society relative to its worldwide revenues. The societal price tag comes to $20 billion. The revenue? A mere $200 million. As they note, that means that the “‘externality ratio’ of external costs...
A couple quotes from different folks, who aren’t actually in marketing, but have insightful comments on marketing. Anyway, remember: outsource your marketing, outsource your reputation and ethics. Popehat And 2 posts from a favorite author about self promotion by authors. Her first post is about having other authors excessively promote themselves. There is a difference between promotion in...
I’ve seen a few people talking about outlook.com and how it’s working. There aren’t many insights here but there are a couple. Images are not always showing up from all senders. There are two different “safe” sender lists: one for individuals and one for mailing lists. If you log in with a live.com account address (rather than a hotmail address or instead of creating...
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