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Monthly Archives: September 2012

October?

I had a realization a few days ago that next week is October. Where did the year go? Blogging is likely to be light in October, I’m at multiple conferences (OTA next week, MAAWG at the end of the month). Please stop by and introduce yourselves if you’re at either conference. I always love to […]

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Thinking of increasing email frequency for the holidays?

Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.

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What causes Spamhaus CSS listings

Today’s Wednesday Question comes from Zaib F. What causes the Spamhaus CSS listing in your experience other than Sender using multiple sets of IPs, to look as if they are a valid sender. Do you think a Spamtrap plays a role? I’ll preface this by saying I don’t know what the specific Spamhaus criteria are […]

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The naming of lists

Any ESP that supports multiple mailing lists per customer lets you name your mailing lists. That’s useful for keeping track of where a list was from , but sometimes those list names are visible to the recipient: Here the list name is visible on the opt-out / email preferences form, but you’ll also see them […]

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Harvesting is alive and well

I’m finding out that email address harvesting off websites is alive and well on the Internet. We have a rotating address on the contact page, which does get harvested but usually the spam is attempting to sell me blog related services. I didn’t expect to get a very different collection of emails to the address […]

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Links: September 24, 2012

Last week Return Path announce a new set of email intelligence products. One of their new products offers customers the chance to actually see how (some subset of) their customer base interacts with mail directly. It moves beyond simply looking at probe mailboxes and actually looks inside the mailbox of recipients. Spamhaus has listed bit.ly […]

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More awesome than email

This morning was the final flight of the Space Shuttle Endeavor. In fact, it was the last flight of any shuttle ever, anywhere. We were lucky enough to get passes to NASA Ames Research Center at Moffett Field to watch the flyover. Technology is so awesome. Sometimes we spend so much time sweating the details, […]

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Driving customers away

I have a frequent flyer account with Virgin America. They want me to sign up for some new thing, and they’ve sent me two emails about it so far, with lots of good call-to-action language, and a big “Join Now” button. But this is the start of the form that clicking on that button leads […]

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Is Amazon SES a reputable place to send mail from

On the first installment of our Wednesday question series, I chose a question from twitter. Can you advise is Amazon SES is a reputable place to send email from? @inkpixelspaper This is a great question. In many cases the reputation of a provider doesn’t affect delivery, but as with almost everything in email there are […]

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Check your unsubscribe process

When was the last time you actually tried to unsubscribe from one of your mailing lists? Have you ever even checked to see that your process works? For whatever reason, unsubscribe processes don’t always work. Sometimes the problem is on the client end. Sometimes the problem is on the ESP end. But in either case, […]

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  • Friday blogging... or lack of it

    It seems the last few Friday's I've been lax on posting. Some of that is just by Friday I'm frantically trying to complete all my client deliverables before the weekend. The rest of it is by Friday I'm just tired. Today had the added complication of watching the Trumpcare debate and following how (and how soon) it would affect my company if it passed. That's been a bit distracting, along with the other stuff I posted about yesterday. I wish everyone a great weekend.No Comments


  • Indictments in Yahoo data breach

    Today the US government unsealed an indictment against 2 Russian agents and 2 hackers for breaking into Yahoo's servers and stealing personal information. The information gathered during the hack was used to target government officials, security employees and private individuals. Email is so central to our online identity. Compromise an email account and you can get access to social media, and other accounts. Email is the key to the kingdom.No Comments


  • Blogging

    It's been a wild week here in the US. I have to admit, the current political climate is affecting my ability to blog about email. I've always said email is not life or death. And how can I focus on the minutia of deliverability when things are in such turmoil and uncertainty? There are many things I want to write about, including some resources for those of us who are struggling with the current administration and changes in the US. What we can do. What we must do.  It just takes work and focus I don't have right now.    1 Comment


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