Just Block It

I tend to go back and forth about reporting spam these days. On one level I know that it’s all a numbers game, and policy enforcement is more about the quantity of complaints than the quality. Knowing this I don’t often send in complaints. I do make a few exceptions: when I know the policy enforcement team or when it’s a current or former client.

The responses I’ve gotten have been somewhat discouraging. In one case the policy team told me they were investigating and had removed the ability of the customer to send through their application. Less than 2 days later I started getting multiple emails from that customer, through the same ESP. When I sent in another complaint I was told the customer had a series of confirmation emails that they could not stop sending.

Sadly, my experience is not unusual. In fact, it’s downright common. It’s one of those reasons I so rarely report spam. Half the time it doesn’t stop even when it’s reported.

It’s also the reason that so many blocklists, ISPs and filtering companies don’t bother to notify senders of blocks. It’s a whole lot simpler to block bad mail than it is to try and convince senders to stop sending bad mail.

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You might be a spammer if….

You feel the need to add

PLEASE NOTE THAT THIS IS NOT A SPAM OR AUTOMATED EMAIL, IT’S ONLY A  REQUEST FOR A LINK EXCHANGE. YOUR EMAIL ADDRESS HAS NOT BEEN ADDED TO ANY LISTS, AND YOU WILL NOT BE CONTACTED AGAIN.IF YOU’D LIKE TO MAKE  SURE WE DON’T CONTACT YOU AGAIN, PLEASE FILL IN THE FOLLOWING FORM: <link>
PLEASE ACCEPT OUR APOLOGIES FOR CONTACTING YOU.

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Things Spammers Do

Much like every other day, I got some spam today. Here’s a lightly edited copy of it.
Let’s go through it and see what they did that makes it clear that it’s spam, which companies helped them out, and what you should avoid doing to avoid looking like these spammers…

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You opted in

One thing I get in some of the comments here and in some of the discussions I have with email senders is that no commercial emailer ever sends unsolicited email. That, clearly, at some point the recipient opted in to receive mail and if that person doesn’t want mail they shouldn’t ever give out their email address.
I have an old yahoo address that’s used primarily as my Flickr account login. I don’t believe I’ve ever given out the address to anyone or opted in to anything. Anything’s possible, this address was created sometime in 2006 or 2007 and I may have tossed it into a form to test something. It’s certainly not an address I ever actually use.
Earlier this week I checked mail on the account. There were almost 700 messages in there. It was pretty amazing how much garbage this unused, unshared address collected. Notice the “clever” use of foreign alphabets and the number of legitimate companies who have acquired this address or hired people to mail me on their behalf. I’m sure some of it is phishing, too.

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