Thinking of increasing email frequency for the holidays?
Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.
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Unsolicited feedback
- laura
- Feb 10, 2012
Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients.
Every once in a while I find a post online that is that unsolicited feedback from someone. Today a poster on reddit describes his experience with signing petitions and the resulting mail from political causes. After signing a number of petitions, he started getting huge amounts of email. The volume was so high, he started unsubscribing.
I’m not going to copy his whole article here, but there are some interesting points relevant to the email marketing end of things.
Mailing old addresses: 5 questions to ask first
- laura
- Sep 19, 2011
James asked the question on twitter:
If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail?
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Too much? Too little?
- laura
- Oct 26, 2011
Mark Brownlow (who I haven’t linked to nearly enough lately) has insightful commentary on the frequency question.
I really don’t think marketers should be afraid of sending email frequently. There are people who appreciate a lot of email. But I do think marketers should be careful when sending frequently. Good delivery is all about your audience and what you have to offer them.
As Mark says: