Thinking of increasing email frequency for the holidays?
Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.
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Less can be more and more can be more
- laura
- Mar 12, 2012
The Wall Street Journal reports that some large retailers are scaling back their email marketing. Benefits of sending less mail include higher open rates, lower unsubscribe rates and an increase in sales.
Read MoreUnsolicited feedback
- laura
- Feb 10, 2012
Those of us in the email space often have opinions about volume and frequency and opt-in and everything involved in email marketing. What we don’t always have is the luxury of receiving unsolicited feedback from recipients.
Every once in a while I find a post online that is that unsolicited feedback from someone. Today a poster on reddit describes his experience with signing petitions and the resulting mail from political causes. After signing a number of petitions, he started getting huge amounts of email. The volume was so high, he started unsubscribing.
I’m not going to copy his whole article here, but there are some interesting points relevant to the email marketing end of things.
Relevant and timely marketing
- laura
- May 19, 2012
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?