Thinking of increasing email frequency for the holidays?
Then you have to read this post by Dayne Shuda on EmailCritic. How to handle Email Frequency During the Busy Holiday Season.
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Quote of the day
- laura
- Jul 23, 2011
Still working on the Gmail document. I got a little stuck today writing it, and have put it aside to try and work through the stuck place.
There was a very long discussion on Only Influencers today about frequency and un-engaged recipients. Lots of interesting opinions and a lot of people strongly welded to their points of view. One of the best comments came from John Caldwell, though.
Too much? Too little?
- laura
- Oct 26, 2011
Mark Brownlow (who I haven’t linked to nearly enough lately) has insightful commentary on the frequency question.
I really don’t think marketers should be afraid of sending email frequently. There are people who appreciate a lot of email. But I do think marketers should be careful when sending frequently. Good delivery is all about your audience and what you have to offer them.
As Mark says:
Mailing old addresses: 5 questions to ask first
- laura
- Sep 19, 2011
James asked the question on twitter:
If you haven’t mailed an address in 5-10 yrs, would you include it in a re-engagement mail?
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